Beauty and Cosmetics
Beauty industry giants like NYX and MAC Cosmetics have promoted media events, themed pop-up shops and new products at Brookfield Properties centers across the country. Find out more about how we connect beauty and cosmetics brands with shoppers.
Activation: Pop-Up Experience
M.A.C. Cosmetics is a giant in the makeup industry with plenty of pop-up experience. Several of our properties across the country have hosted events allowing shoppers to engage with the products with demonstrations and makeovers, promoting media events and themed pop-up shops for The Nutcracker, Star Trek and Selena.
Activation: Pop Up Experience
Location: Oakbrook Center
This Clinique pop up experience at Oakbrook Center in Chicago, IL allowed shoppers to get a taste of a new look, offering free samples using a unique "food truck" activation. The promotion encouraged shoppers to try out Clinique products in an exciting pop up environment.
Activation: Static Media and Events
Location: Willowbrook Mall, The Woodlands
NYX promotes many of their new store openings at Brookfield Properties centers using various types of advertisements.
Activations have included digital media, skybanners, escalator wraps, pop up events, and more.
Activation: Static Media
Dior promotes their various fragrances sold within department stores and Sephora locations at our malls throughout the year, using multiple static inventory pieces.