2019 New Store Openings: Q1
To kick off 2019, Brookfield Properties partnered with fashion, food and experiential brands to broaden their reach and interact with new audiences. By identifying the appropriate spaces and strategies, we worked with each of our new tenants to help them build brand awareness, reach new shoppers, and ultimately drive sales.
Each year, Brookfield Properties supports unique new store openings, bringing innovative retail activations to our properties and helping brands and their customers connect in meaningful ways. Here's a look at some of the new stores that have opened at our properties over the past quarter:
Going from pop-up to permanent fixture
Uniqlo's new store opening at Ala Moana Center has grown its Hawaii footprint nearly 7x. Starting as a 2,500-square-foot pop-up space, the Japanese retailer now occupies a large store that features everything from their staple items to Hawaii-exclusive shirts and dresses that locals and tourists alike can enjoy.
We celebrated the store's January 17, 2019 opening with a blessing by a Japanese priest and a performance by a local Taiko (Japanese percussion) group. The first customer was honored by inviting him to participate in the ribbon cutting ceremony and all customers were gifted Uniqlo-branded flip flops with purchase.
Expanding the franchise in 2019
P.F. Chang's is a contemporary, bistro-style restaurant that offers a unique blend of high quality, authentic Chinese cuisine in a sophisticated setting. In Q1, Brookfield Properties opened a new P.F. Chang's location at Willowbrook in Willowbrook, NJ. We are also scheduled to remodel P.F. Chang's location at Park Meadows and to open another location at Fox River Mall. By the end of 2019, the restaurant will be located at 29 of our properties.
Pop-Up Experiences at The Woodlands Mall
Van Gogh Museum Editions Pop-Up tour
Brookfield Properties partnered with the Van Gogh Museum Editions Pop-Up tour to bring its traveling exhibit to The Woodlands Mall. This interactive pop-up tour brings lifelike fine art replicas of Van Gogh's art directly to the customer. The exhibit completely immerses visitors into the works of the world-famous artist, allowing them to enter his world and his creative mind.
Field of Tulips
Brookfield Properties partnered with Bloomia USA, the largest Certified American cut flower farm on the East Coast to bring an indoor garden oasis exclusively to the Houston area. The Field of Tulips interactive pop-up experience at The Woodlands Mall invites visitors to explore the garden and pick and purchase tulips for themselves or for loved ones. Proceeds from the experience benefit the Montgomery County Food Bank.