Are Contactless Fitting Rooms the Future of Retail?
At the onset of COVID-19, FIT:MATCH conducted a consumer poll to assess shoppers' behaviors and their feelings towards returning to physical retail. While 75% of participants said they will return to visiting physical retail stores post-pandemic, an astounding 40% said that they are now apprehensive about trying on clothes. By introducing a method in which shoppers may never have to try on clothes in-store again, FIT:MATCH is setting itself apart as a pioneer in the contactless shopping space and paving the way for other companies to adopt similar approaches.
Photo: Haniff Brown at FIT:MATCH's first pop-up at Brookfield
"At FIT:MATCH we’re combining 3D and AI technologies to deliver an integrated offline/online no-contact apparel shopping journey that means consumers will never have to try on clothes again."
Founder and CEO, FIT:MATCH
We first partnered with FIT:MATCH in 2019, introducing the retail technology start-up to Baybrook Mall (TX) via pop-up shop. We're excited to grow this partnership and introduce them to new markets, including Oakbrook Center (IL), Glendale Galleria (CA), and Stonebriar Centre (TX) this fall, with more markets to be announced in 2020. We are eager to watch as this touch-free shopping experience innovates the retail landscape and meets the needs of consumers in today's changing retail landscape.
Photo: ContempCo's rendering of FIT:MATCH's Chicago pop-up experience