Case Study: Casper
Reinventing the way consumers shop for sleep products
In 2018, Brookfield Properties partnered with mattress retailer, Casper, to bring their "try before you buy" concept to Oakbrook Center. This model was new for the company, whose brand lived exclusively online up until February 2018. Now, with over 200 brick-and-mortar locations, Casper invites consumers to take part in an in-store experience where they can schedule naps, learn about different bedroom products and identify the best sleep products for their needs.
Our team is working with Casper to bring their mission of modernizing the mattress industry to life. By providing Casper with unique spaces, industry expertise, and access to our communities of shoppers, Brookfield Properties is helping the mattress retailer optimize the shopping experience and grow their business.
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