Brookfield Properties Celebrates Leap Day
Every four years, we watch as an extra day gets added to the calendar. February 29th – also known as Leap Day – means something different to everyone. For some, it’s an extra chance to accomplish a task they didn’t find time for earlier in the month. For others, it’s a birthday that pops-up every four years. And for Brookfield Properties, it’s a reason to celebrate.
For the first time since 1992, Leap Day will fall on a Saturday. This offers Brookfield Properties a great opportunity to launch unique activations at our centers that will engage tenants and shoppers alike. In addition to promoting retailer and dining Leap Day sales, Brookfield Properties is creating Leap Day Fest, a special day when visitors to our shopping centers can experience a series of memorable activities.
Leap Day will kick-off with select properties offering a social sweepstakes, asking customers to share how they plan to treat themselves on February 29th, for a chance to win a $100 gift card to a participating restaurant. Entertainment at the Leap Day event will include a DJ, acrobatic performers, giveaways, and photo opps where customers can snap pictures and share to social media (at select properties). Properties with outdoor lawns (like Baybrook Mall and First Colony Mall), are inviting customers to a special outdoor screening of "Leap Year" and other leap day related television episodes from Parks & Recreation and 30 Rock.
Here is a list of properties participating in this year’s Leap Day Fest: