4 Reasons to Attend ICSC's New York Deal Making Conference
Each year, the International Council of Shopping Centers (ICSC) hosts a series of conferences focused on engaging members of the retail real estate industry. Our Leasing team, led by Executive Vice President of Leasing, Troy Benson, attends these conferences to meet with retailers, learn from thought leaders, and discuss what's in store for the future of retail.
This year marks Mr. Benson's 25th year attending ICSC's conferences. We sat down with him to learn about his experiences and why attending these conferences is crucial to our business.
“The retail real estate business is all about building relationships. ICSC's conferences create a space where we can interact with our retail partners in-person. There's nothing more valuable than that.”
Executive Vice President of Leasing
1. Relationship Building
“I find the most rewarding part of attending ICSC to be re-establishing existing relationships and making new connections. Nothing beats the opportunity to be in a room with 30 to 40 of your closest retail partners and learn about the new concepts they're unveiling.”
2. Finalize Business
“Getting face time with our retail partners is an opportunity for us to both finalize and create new business. An in-person meeting is often required to iron out all details and close a deal.”
3. Brand Awareness
“Brookfield Properties has such a strong presence within the retail real estate industry and the conference gives us an opportunity to showcase our capabilities to a large audience in a short period of time. We are able to demonstrate how our Leasing team, insights, and innovative solutions differentiate us within the industry.”
4. Professional Development
“Brookfield Properties has a diverse leasing team - ranging from entry-level to seasoned members. ICSC conferences offer a professional development component where our newer leasing team members get the opportunity to jump in, speak directly to our retail partners, and hone their skills."